Chevron Recruitment – this position is responsible for Thailand activation of Digital Marketing campaigns. You will team with the regional IF&L Digital Specialists and Customer Experience teams to lead our transition to be Data and Insights Driven and leverage targeted, digital automated Marketing. Ensure marketing effectiveness through deployment of central tools & benchmarks. More on Chevron recruitment and job placement.
Digital Marketing Specialist
Table of Contents
Job Title: Digital Marketing Specialist
Job Location: Thailand
Job Consideration: All countries can apply
Job ID: R000005465
Responsibilities for this position may include but are not limited to:
Digital marketing strategy, planning & implementation
- Envisions, develops and executes digital campaigns to support Thailand brands and initiatives
- Develops and manages online media strategies & channels (paid/ owned/ earned) to grow digital presence and effectiveness
- Develops and manages performance metrics to optimize marketing effectiveness
- Generates insights and improvements through use of analytic
- Supports demand generation efforts and delivers leads from various sources (site marketing, search engine marketing, and purchased lists)
- Supports content generation and marketing campaigns through developing network of partner content & collaboration (e.g. bloggers, news portals, brands)
- Monitors and explores use of emerging digital technologies
Digital assets and marketing technology platforms (i.e. websites, social media, mobile, and marketing automation)
- Leads design and development work for all regional digital assets and technology platforms – CaltexGO. Provide consult and support to local sales, marketing and distributor initiatives
- Designs, builds and executes marketing campaigns & support in AEM (site maintenance, microsites), SFMC (e-mail, nurture, lead scoring), and any other social media/ mobile platforms
- Provides first line system & program support on AEM and SFM
- Works with local sales/ marketing teams and agencies to translate marketing requirements into functional digital campaigns, for example within SFMC and Salesforce.com systems
- Works closely with operations team (including vendors) to define and implement new functionality and product offerings
- Routinely audits user practices to ensure compliance
- Supports management of social media platforms such as Facebook, Instagram, Twitter and curating/ producing content for these platforms
Marketing communications, content development and PR initiatives
- Supports sales and marketing team in marketing communication initiatives, including trade and industry events sponsorships/ participation, digital marketing, customer communications, media relations and PR, thought leadership, and support for seminars and events, etc
- Supports content development for online/ offline/ mobile campaigns, events/ seminars, articles and thought leadership initiatives
- Supports sponsorship, PR and media partnership projects including follow up with internal and external stakeholder
- Supports internal & customer communication efforts with current/ emerging medium (e.g. Salesforce Chatter, internal eDMs, mobile apps, printed publications, townhall, etc)
- Ensures compliance of all creative/ marketing materials according to the Chevron brand guidelines and process
Required Qualifications: Chevron Recruitment
- Bachelor’s Degree Holder
- At least 5 years of relevant experiences in Digital Marketing
Chevron participates in E-Verify in certain locations as required by law.
